LinkedIn Ads for B2B companies whose buyers live on LinkedIn.
I'm Daniel Pirciu. I run LinkedIn Ads, and the Google Ads that catch the demand they create, for funded B2B SaaS and fintech companies. Hands-on, from the targeting and the creative to the reporting.
What I do
I build LinkedIn Ads programs for companies that sell to HR, finance, ops, sales, marketing and security leaders. That means the account structure, the ICP audiences, the creative and the weekly optimisation, plus Google Ads to catch the searches LinkedIn creates.
Right now I run LinkedIn Ads for Omniconvert and for fintech companies in the aperture portfolio, like Moneythor, Natech and Fundcraft. Before that: FintechOS in-house, where cost per lead dropped from $110-150 to $38 in six months, and programmatic ABM for SentinelOne, Keeper Security and commercetools.
Research I publish
From accounts I've managed: qualified buyers at $62 from founder posts · a named buyer list with real attribution · all resources
What people I've worked with say
“One of the most knowledgeable professionals I've ever met. Truly committed, productive, always oriented towards growth and finding the best approaches for our clients. Extensive knowledge of demand generation and ABM.”
“Daniel was dropped in at the SaaS deep-end and immediately applied his expertise in pipeline optimisation. He single-handedly managed the MarketPlace provider relations, onboarded new suppliers, and improved search rankings to increase sales.”
About
I started as a junior architect. The economy collapsed, I fell into marketing through visual design, and kept going. A decade later I run paid acquisition for B2B SaaS and fintech full-time, from Bucharest, Romania.
Master's in Advertising, Bachelor in Architecture. I work in English and Romanian.
Questions about the research?
If something here raised a question, or you're curious whether it would work in your market, the fastest way to reach me is LinkedIn. I read every message. linkedin.com/in/danielpirciu