Marketing salariesEurope vs the US
Hi, I'm Daniel.
10+ years in B2B paid acquisition, mostly LinkedIn and Google Ads for SaaS and fintech. Salary transparency is still mostly an American habit, so I went through - marketing job ads to see what Europe really pays, what the best-paid roles share, and what it takes to reach €100k a year. LinkedIn
In the US a Manager ad posts a median of - a month. The same title gets - a month in the UK and - on the continent. In Europe, €100k a year only shows up at Director or Head of level, and even there not for everyone.
Pay is gross, the midpoint of the posted range. US figures are in dollars, European ones in euros. Every figure leads with the monthly number, with the yearly one below it. Rows with in the function charts are filters too.
In the US a Manager crosses €100k. In Europe it takes Director.
A US Manager ad has a median of - a month. A UK Director or Head of sits at - a month, and - of those ads clear €100k a year. On the continent it's - a month and -.
VP and CMO ads in Europe almost never show pay (- ads across the UK and the continent), so those points are missing, not low. A line stops where fewer than 8 ads showed a salary.
Median posted pay by level
Dot = median, thin line = middle half of ads. In euros so all markets share one scale (1 EUR = 1.12 USD). Left axis per month, right axis per year.
The full pay scale
Median, then the middle half of ads and how many ads. The yellow tag is the share of ads at €100k a year (€8,300 a month) or more.
Channel titles pay least. Growth and demand gen pay more.
At the same level and region, a growth title pays - more than a generic marketing title. Paid and performance titles sit near the bottom in both markets.
All levels together, so leadership titles (Head of Marketing, VP, CMO) top the list. Click a function to filter the whole page.
US median by function, dollars per month
UK and continental Europe, euros per month
Most of Europe still hides the salary.
On LinkedIn, - of Austrian marketing ads state pay, against - in Germany and - in Switzerland. In Romania it's -.
In Europe, transparency is mostly a recruiter habit: - of the European ads with pay come from recruiters, against - in the US.
US and UK ads were pulled with a salary filter, so they don't get a rate here.
Share of ads that state pay
Digital marketing ads on LinkedIn, by country.
What the best-paid roles have in common.
Top-paid means a posted midpoint of $200k a year or more in the US, and €100k a year (€8,300 a month) or more in Europe. Each is compared with the rest of the ads in the same market.
Seniority does most of the work: - of top-paid US ads are Director level or above, against - of the rest.
Inside each level, the better-paid half sounds different.
Ads were split at the median pay within each level and market. The better-paid half asks for pipeline ownership - of the time, against - for the lower-paid half.
It also names specific ad platforms less often: - against -. The money is in owning the outcome, not the channel.
Share of ads that mention it
The path to €100k a year, step by step.
Median posted pay at each step, with the middle half of ads as a thin line. The red tick is €8,300 a month, or €100k a year ($9.3k a month in the US). Bars share one euro scale. Years are the median the ads ask for.
What moves you up inside a step
Pay difference at the same level and in the same market, with the likely range.
Romania: the local market doesn't reach €100k.
Local marketing Specialist ads post a median of - net a month (- gross). Managers get - net. Senior Romanian roles almost never post a salary.
The route to €100k from Romania is a remote role at a UK, EU or US company that hires here. Remote ads open to Romania-based candidates showed - at €100k or more, from a small sample of - ads.
Net is about 58.5% of gross for a Romanian employee (35% social contributions, then 10% income tax).
Best-paid Romanian marketing ads
Gross and net per month, one ad per company.
The best-paid ads themselves.
One ad per company, by posted midpoint. Every row links to the original ad.