LinkedIn Ads research, built from real ad data
Studies I've put together from the LinkedIn Ad Library and from accounts I've managed. Every number comes from real ads, real spend and real leads. No surveys, no vendor benchmarks.
Analysis
Breakdowns of what works in LinkedIn and growth marketing, and why.
Analysis · €60k of spend
Top-performing LinkedIn ads: what works and why
15 ads that produced 2,090+ leads next to 9 ads that produced none, from the same B2B fintech account.
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Teardown · 2024
How Systeme.io makes $215k+ a month from affiliates
Commission rates, the $7 info-product ladder and the email sequence behind one of the biggest SaaS affiliate programs.
Read the teardown
Case studies
How thought-leader ads worked on accounts I've run, with the numbers that went well and the ones that didn't.
- Qualified buyers at $62 each from founder postsB2B SaaS, 10 weeks: 370 named engagers, 37 qualified potential clients, against $276+ for a form lead.
- Turning boosted posts into a named buyer list, with real attributionHubSpot RevOps consultancy, 3 months: 464 engagers, 40 potential clients, and a way to measure what paid actually added.
- $445 of thought-leader ads on my own profileAn experiment on myself: 9 reactions and zero conversions in the ad account, €13,450 of work in the four months after.
Questions about any of this?
If something here raised a question, or you're wondering whether it would hold up for your market, ask me on LinkedIn.